Google Play Developer Console introduces Universal App Campaigns and User Acquisition performance reporting

At Google I/O in May, we previewed some new and powerful tools to help you further grow your business and improve decision making based on smarter insights on Google Play. We are happy to announce that, today, these features are live in the Developer Console.

User Acquisition: AdWords Campaigns

With just a few simple steps, universal app campaigns lets you easily set up ad campaigns from within the Google Play Developer Console and promote your app across Google Play, Google Search, YouTube and the Google Display Network. You will now be able to more effectively find and grow your install base with the help of Google’s unparalleled reach.

App install ads generated from one universal app campaign
Universal app campaigns automatically pull in images, video, and descriptions from your Google Play store listing to generate ad formats that look great wherever they are placed. From there, our systems automatically optimize your campaigns and experiment with different creatives and bids to maximize app install volume as close as possible to your target cost-per-install.
"With universal app campaigns, we only had to set up one campaign that drove more than 10,000 new installs in one month and install volume is continuing to trend up over time. We're also seeing a 20% lower CPI compared to other channels." – José Maria Pertusa, CMO of Linio
To get started with your first campaign, select the User Acquisition tab for your app in the Developer Console and choose ‘AdWords Campaigns.’
User Acquisition: Performance report
When you’re growing an audience for your app, you’ll want to understand where your most valuable users are coming from. The new performance report on the User Acquisition tab in the Developer Console lets you see how people are finding your Play Store listing, how many install your app, and how many go on to make purchases.


The performance report also tracks marketing links tagged with UTM tags, so you’ll be able to get more granular detail on how well your promotion is doing. Once you’ve got visitors to your Play Store listing, you’ll want to start thinking of ways to increase the number of visitors turning into installers. The new Store Listing Experiments feature can help you run A/B tests to do just that.
How to get started in the Developer Console
To learn how to take advantage of these new features in the Developer Console, watch the DevByte video below in which I explain how to set up your first universal app campaign and how to view the new data offered on the performance tab.

Bringing Google Cardboard and VR to the world

Google Cardboard is bringing virtual reality worldwide. Starting today, the Google Cardboard app is available in 39 languages and over 100 countries on both Android and iOS devices. Additionally, the Cardboard developer docs are now published in 10 languages to help developers build great VR experiences. With more than 15 million installs of Cardboard apps from Google Play, we're excited to bring VR to even more people around the world.

More Works with Google Cardboard viewers


Anyone can make their own Cardboard viewer with the open designs ready for download. If you'd rather not DIY, choose from the growing family of certified viewers, including the Mattel View-Master and Zeiss VR One GX, on sale now.

Better tools for building

The Cardboard SDKs for Android and Unity have been updated to address your top two requests: drift correction and Unity performance. This update includes a major overhaul of the sensor fusion algorithms that integrate the signals from the gyroscope and accelerometer. These improvements substantially decrease drift, especially on phones with lower-quality sensors. The Cardboard SDK for Unity now supports a fully Unity-native distortion pass. This improves performance by avoiding all major plugin overhead, and enables Cardboard apps to work with Metal rendering on iOS and multi-threaded rendering on Android. All of this adds up to better VR experiences for your users.

More places

Finally, to help bring you to more places, you can now explore Google Street View in Cardboard. So, download the updated Google Street View app for Android or iOS, and grab your Cardboard to immerse yourself in destinations around the world.
With Cardboard available in more places, we're hoping to bring the world just a little bit closer to everyone. Happy exploring!

New Courses -- Developing Watch Apps for Android Wear

We recently released a new Udacity course on Ubiquitous Computing with Android Wear, built as a collaboration between Udacity and Google. Android Wear watches allow users to get access to their information quickly, with just a glance, using an always-on display. By taking this course, you will learn everything you need to know to reach your users with notifications, custom watch faces, and even full apps.

Designed by Developer Advocates from Google, the course is a practical approach to getting started with Android Wear. It takes you through code snippets, and deep dives into sample code, showing you how easy it is to extend your existing Android apps to work on Android Wear. It also covers how to design user interfaces and great experiences for this unique wearable platform, which is important because the interface of the watch needs to be glanceable and unobtrusive for all day use.




This class is part of our larger series on Ubiquitous Computing across Google platforms, such as Android Wear, Android Auto, Android TV, and Google Cast. Designed as short, standalone courses, you can take any course on its own, or take them all! The Android Wear platform is a great opportunity to add functionality that will distinguish your app from others; and this Udacity course will get you up to speed quickly and easily.
Get started now and try it out at no cost, your users are waiting!

Android Support Library 23.1

The Android Support Library is a collection of libraries available on a wide array of API levels that help you focus on the unique parts of your app, providing pre-built components, new functionality, and compatibility shims.
With the latest release of the Android Support Library (23.1), you will see improvements across the Support V4, Media Router, RecyclerView, AppCompat, Design, Percent, Custom Tabs, Leanback, and Palette libraries. Let’s take a closer look.

Support V4


The Support V4 library focuses on making supporting a wide variety of API levels straightforward with compatibility shims and backporting specific functionality.
NestedScrollView is a ScrollView that supports nested scrolling back to API 4. You’ll now be able to set a OnScrollChangeListener to receive callbacks when the scroll X or Y positions change.
There are a lot of pieces that make up a fully functioning media playback app, with much of it centered around MediaSessionCompat. A media button receiver, a key part to handling playback controls from hardware or bluetooth controls, is now formalized in the new MediaButtonReceiver class. This class makes it possible to forward received playback controls to a Service which is managing your MediaSessionCompat, reusing the Callback methods already required for API 21+, centralizing support on all API levels and all media control events in one place. A simplified constructor for MediaSessionCompat is also available, automatically finding a media button receiver in your manifest for use with MediaSessionCompat.

Media Router


The Media Router Support Library is the key component for connecting and sending your media playback to remote devices, such as video and audio devices with Google Cast support. It also provides the mechanism, via MediaRouteProvider, to enable any application to create and manage a remote media playback device connection.
In this release, MediaRouteChooserDialog (the dialog that controls selecting a valid remote device) and MediaRouteControllerDialog (the dialog to control ongoing remote playback) have both received a brand new design and additional functionality as well. You’ll find the chooser dialog sorts devices by frequency of use and includes a device type icon for easy identification of different devices while the controller dialog now shows current playback information (including album art).
To feel like a natural part of your app, the content color for both dialogs is now based on the colorPrimary of your alert dialog theme:
<!-- Your app theme set on your Activity -->
<style name="AppTheme" parent="Theme.AppCompat.Light.DarkActionBar">
  <item name="colorPrimary">@color/primary</item>
  <item name="colorPrimaryDark">@color/primaryDark</item>
  <item name="alertDialogTheme">@style/AppTheme.Dialog</item>
</style>
<!-- Theme for the dialog itself -->
<style name="AppTheme.Dialog" parent="Theme.AppCompat.Light.Dialog.Alert">
  <item name="colorPrimary">@color/primary</item>
  <item name="colorPrimaryDark">@color/primaryDark</item>
</style>

RecyclerView


RecyclerView is an extremely powerful and flexible way to show a list, grid, or any view of a large set of data. One advantage over ListView or GridView is the built in support for animations as items are added, removed, or repositioned.
This release significantly changes the animation system for the better. By using the new ItemAnimator’scanReuseUpdatedViewHolder() method, you’ll be able to choose to reuse the existing ViewHolder, enabling item content animation support. The new ItemHolderInfo and associated APIs give the ItemAnimator the flexibility to collect any data it wants at the correct point in the layout lifecycle, passing that information into the animate callbacks.
Note that this new API is not backward compatible. If you previously implemented an ItemAnimator, you can instead extend SimpleItemAnimator, which provides the old API by wrapping the new API. You’ll also notice that some methods have been entirely removed from ItemAnimator. For example, if you were calling recyclerView.getItemAnimator().setSupportsChangeAnimations(false), this code won’t compile anymore. You can replace it with:
ItemAnimator animator = recyclerView.getItemAnimator();
if (animator instanceof SimpleItemAnimator) {
  ((SimpleItemAnimator) animator).setSupportsChangeAnimations(false);
}

AppCompat

One component of the AppCompat Support Library has been in providing a consistent set of widgets across all API levels, including the ability to tint those widgets to match your branding and accent colors.
This release adds tint aware versions of SeekBar (for tinting the thumb) as well as ImageButton and ImageView (providing backgroundTint support) which will automatically be used when you use the platform versions in your layouts. You’ll also find that SwitchCompat has been updated to match the styling found in Android 6.0 Marshmallow.

Design

The Design Support Library includes a number of components to help implement the latest in the Google design specifications.
TextInputLayout expands its existing functionality of floating hint text and error indicators with new support for character counting.
AppBarLayout supports a number of scroll flags which affect how children views react to scrolling (e.g. scrolling off the screen). New to this release is SCROLL_FLAG_SNAP, ensuring that when scrolling ends, the view is not left partially visible. Instead, it will be scrolled to its nearest edge, making fully visible or scrolled completely off the screen. You’ll also find that AppBarLayout now allows users to start scrolling from within the AppBarLayout rather than only from within your scrollable view - this behavior can be controlled by adding a DragCallback.
NavigationView provides a convenient way to build a navigation drawer, including the ability to creating menu items using a menu XML file. We’ve expanded the functionality possible with the ability to set custom views for items via app:actionLayout or using MenuItemCompat.setActionView().

Percent

The Percent Support Library provides percentage based dimensions and margins and, new to this release, the ability to set a custom aspect ratio via app:aspectRatio. By setting only a single width or height and using aspectRatio, the PercentFrameLayout or PercentRelativeLayout will automatically adjust the other dimension so that the layout uses a set aspect ratio.

Custom Tabs

The Custom Tabs Support Library allows your app to utilize the full features of compatible browsers including using pre-existing cookies while still maintaining a fast load time (via prefetching) and a custom look and actions.
In this release, we’re adding a few additional customizations such as hiding the url bar when the page is scrolled down with the new enableUrlBarHiding() method. You’ll also be able to update the action button in an already launched custom tab via your CustomTabsSession with setActionButton() - perfect for providing a visual indication of a state change.
Navigation events via CustomTabsCallback#onNavigationEvent() have also been expanded to include the new TAB_SHOWNand TAB_HIDDEN events, giving your app more information on how the user interacts with your web content.

Leanback

The Leanback library makes it easy to build user interfaces on TV devices. This release adds GuidedStepSupportFragmentfor a support version of GuidedStepFragment as well as improving animations and transitions and allowing GuidedStepFragment to be placed on top of existing content.
You’ll also be able to annotate different types of search completions in SearchFragment and staggered slide transition support for VerticalGridFragment.

Palette

Palette, used to extract colors from images, now supports extracting from a specific region of a Bitmap with the new setRegion() method.

SDK available now!

There’s no better time to get started with the Android Support Library. You can get started developing today by updating the Android Support Repository from the Android SDK Manager.
For an in depth look at every API change in this release, check out the full API diff.
To learn more about the Android Support Library and the APIs available to you through it, visit the Support Library section on the Android Developer site.

Android Developer Story: RogerVoice takes advantage of beta testing to launch its app on Android first

RogerVoice is an app which enables people who are hearing impaired to make phone calls through voice recognition and text captions. Founded by Olivier Jeannel, who grew up with more than 80 percent hearing loss, the company successfully raised $35,000 through Kickstarter to get off the ground. Today the team publicly released the app on the Android platform first.

The team behind RogerVoice talk about how material design and beta testing helped them create an interface which is accessible and intuitive to navigate for users.